In my experience Strategic Marketing is a rare skill. A lot of this has to do with the way it is taught in business schools – a number of concepts with no real process to string them together.
I look at Marketing as an organizational capability key to driving long term growth and strategic advantage. Over the last 15 years I have developed a method of teaching marketing which is Action Learning oriented and in a boot camp fashion ensures that each participant has hands on experience developing and getting feedback on building a marketing strategy and execution plan for a brand of his or her choice. I have trained over 1000 participants – within my own organization as well as in Business Schools over the last 15 years and have full confidence that this program is effective – whether it be a large company or a start-up; and whether the participant has an MBA degree or not.
In essence I train people to Integrate Marketing strategy with execution..
The class consists of an Action Learning/Flipped Class room format where the participants get to develop a complete marketing plan for a brand of their choice.