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Value Addition

Consulting | Training | Facilitation

Working with your team to create value for your customers.

$754B
MedTech Market by 2028
34+
Years of Experience
1000+
Professionals Trained
20
Years at J&J Medical

What Is Value Addition?

A better way to develop strategy—one that empowers your team instead of just delivering presentations.

Alok Mishra - Founder of Value Addition

I recently retired from one of the world's largest MedTech corporations as their Head of Strategy for Asia Pacific after over 34 years of working in various capacities—ranging from humble beginnings as a Product Manager in India to being Regional Vice President for the business in South Asia and finally Head of Strategy for the Asia Pacific Region.

In all these years developing strategy and execution plans for various businesses, there is one need I always felt:

"How do I develop my talent to be able to do internally what we end up hiring expensive consultants for?"

In most cases I observed external consultants come in with virtually no knowledge of the company, customer or context and at a significant high cost interviewed the client's executives, extracted their insights on strategic direction, packaged it neatly into nice looking PowerPoint presentations and "sold" it to the management as the solution for all their ills.

In most cases the recommendations were never implemented. Worse still, it left the middle level executives feeling dejected and somewhat unfairly used when they saw their own ideas being presented without any credit being given to their contribution in terms of sharing insights and experience.

I personally feel that there is a better way. A way which generates strategy while providing a forum for "Facilitated Action Learning" for the organization's promising and experienced talent.

Where an outside resource is used to help frame and facilitate the creation of strategy and execution plan and which leaves the organization feeling capable of doing it themselves the next time round.

A process called Value Addition.

Why MedTech Needs Domain Expertise

The MedTech industry is growing rapidly, with most valuable innovation happening in startups. However, the path from innovation to patient impact is complex, with regulatory hurdles, market entry challenges, and a critical lack of domain expertise.

"Most valuable innovation in MedTech happens in start-ups rather than in large corporations. There is thus a very important role start-ups play in bringing innovation to the patient. Unfortunately the path to the patient is long with many hurdles making it a challenge for the start-up to navigate."

How We Help

Proven frameworks and facilitated action learning to build your team's capabilities while solving real business challenges.

Strategic Marketing
Action Learning approach that integrates marketing strategy with execution, proven effective for startups and enterprises.
Growth Strategy
The OSCAR Model: a practical framework for strategy that delivers measurable results through Opportunity, Strategy, Capabilities, Analytics, and Results.
MedTech Commercialization
The 4A-5P framework for bridging gaps in healthcare delivery and systematic assessment of access barriers.
Startup Advisory
Domain expertise to help MedTech startups navigate the complex path from innovation to patient impact.

A Better Way to Build Strategy

Traditional consulting often extracts insights from your team, packages them into presentations, and leaves without building internal capability. The recommendations are rarely implemented, and your team feels undervalued.

Value Addition takes a different approach: facilitated action learning that generates strategy while developing your team's capabilities. You own the process, the insights, and the execution plan.

Facilitated Action Learning
Your team develops strategy with expert facilitation, building capabilities that last beyond the engagement.
Proven Frameworks
4A-5P Model for healthcare access analysis and OSCAR Model for strategic planning, refined over 34 years.
Domain Expertise
20 years at Johnson & Johnson Medical Devices, training 1000+ professionals across startups and enterprises.

Ready to Navigate Your MedTech Challenge?

Use our Problem Solver tool to describe your specific challenge and get personalized guidance on how we can help.