MedTech Startup Advisory
Domain expertise to navigate the path from innovation to patient impact
The MedTech Opportunity
Global MedTech Market by 2028
(up from $547B in 2021)
Drive Most Innovation
Not large corporations
Role in Patient Care
Bringing innovation to patients
MedTech is a large and growing market. The worldwide MedTech market will achieve sales of $754 billion by 2028, up from $547 billion in 2021. Given the significant gap in access in low and middle-income countries, it is safe to estimate significant growth in all sectors of this industry.
The good news is that most valuable innovation in MedTech happens in start-ups rather than in large corporations. There is thus a very important role start-ups play in bringing innovation to the patient.
"Unfortunately the path to the patient is long with many hurdles making it a challenge for the start-up to navigate."
The Startup Challenge
The critical gap: lack of domain expertise in MedTech commercialization
The path from innovation to patient impact involves regulatory hurdles, clinical validation, reimbursement challenges, and market entry complexities that are unique to MedTech.
Most startup founders have strong technical or clinical backgrounds but lack experience in MedTech commercialization, market dynamics, and healthcare business models.
Understanding surgeon behaviors, hospital procurement, value-based purchasing, and stakeholder management requires deep industry experience.
Making the right strategic choices early can save years of effort and resources. Wrong choices can be fatal for startups with limited runway.
How We Help
- ✓34+ Years of Experience: Deep expertise in pharmaceuticals, medical devices, and healthcare business models
- ✓Proven Frameworks: 4A-5P Model for healthcare access analysis and OSCAR Model for measurable strategy execution
- ✓Industry Networks: Connections across healthcare systems, regulatory bodies, and industry leaders in Asia Pacific
- ✓Stanford Biodesign: Faculty and mentor since inception, awarded "Most Valued Industry Mentor" in 2014
- ✓Practical Guidance: Focus on actionable strategies that work in real-world market conditions
We Support All Startup Stages
Idea & Concept Stage
Market validation, opportunity assessment, strategic positioning, and early-stage planning
Prototype & Development
Regulatory pathway guidance, clinical strategy, and go-to-market planning
Clinical & Validation
Clinical trial strategy, evidence generation, and early commercialization preparation
Market Entry & Growth
Commercialization strategy, market entry execution, scaling operations, and growth planning
Ready to Navigate Your MedTech Journey?
Use our Problem Solver tool to describe your specific startup challenge and get personalized guidance.
Drop us an email at [email protected]